Customer Communication Automation

Never miss a customer follow-up again.

Groefy gives your business Reliable WhatsApp Communication, automated follow-ups, and complete message lifecycle visibility.

The Problem

Manual follow-ups break at scale.

When your team relies on manual follow ups, failures are invisible, retries are forgotten, and customers fall through the cracks. Groefy replaces fragile manual processes with reliable, observable customer communication workflows.

Without Groefy

Customers never see important reminders
You manually chase every missed follow-up
No idea if messages were delivered or ignored
Missed replies slowly turn into lost business

With Groefy

Automatic WhatsApp reminders sent at the right time
Track every message from sent to delivered
Failed messages retry automatically in the background
Your team stays in control without manual follow-ups

How It Works

Automate customer communication without manual work.

Groefy handles reminders, delivery tracking, retries, and visibility so your team stays focused on customers instead of chasing messages.

Create a Workflow

Set when messages should be sent and who should receive them.

Messages Send Automatically

Groefy sends WhatsApp messages/reminders at the right time without manual follow-ups.

Track Every Delivery

See which messages were delivered, failed, or still pending in real time.

Recover Failed Messages

If a message fails, Groefy retries automatically and keeps your team informed.

groefy.app — Delivery Logs

Groefy

Workspace

Overview

Delivery Logs

Providers

Settings

Workflows

payment-reminder-v2

onboarding-followup

appointment-confirm

WA_Primary · Connected

Delivery Logs128 events today

Search by ID, phone, workflow...

Message ID	Status	Recipient	Workflow	Template	Sent At
msg_3K9pQw2X	Delivered	Arjun M. +91 98765 43210	payment-reminder-v2	payment_due_final	09:41:02 AM
msg_7RmLqT8N	Retrying (2/3)	Priya K. +91 87654 32109	onboarding-followup	welcome_series_d3	09:38:47 AM
msg_1VsHjD4F	Queued	Rahul S. +91 76543 21098	appointment-confirm	appt_confirm_24h	09:35:19 AM
msg_9BnWcE6Y	Delivered	Sneha P. +91 65432 10987	payment-reminder-v2	payment_due_final	09:29:55 AM

Event Detailmsg_7RmLqT8N

Status

Retrying · Attempt 2 of 3

Next Retry

in 4s (backoff × 2)

Provider

WA_Primary

Workflow

onboarding-followup

Last Error

ERR_RECV_TIMEOUT

Payload

{
  "to": "+918765432109",
  "type": "template",
  "template": {
    "name": "welcome_series_d3",
    "lang": "en_IN"
  },
  "workflow": "onboarding-followup",
  "attempt": 2,
  "error": "ERR_RECV_TIMEOUT"
}

Reliability

Stay in control even when messages fail.

Groefy automatically retries failed WhatsApp messages, tracks every delivery state, and gives your team full visibility into what was sent, delivered, or missed - without manual chasing.

Automatic

Failed message retries

Live

Delivery tracking

Full

Workflow visibility

retry-engine.js

// Exponential backoff retry handler

worker.on('failed', async (job, err) => {

const { attemptsMade, opts } = job;

const remaining = opts.attempts - attemptsMade;

// Calculate next delay with backoff

const delay = 1000 * Math.pow(2, attemptsMade);

if (remaining > 0) {

await job.retry();

log.warn({ jobId: job.id, delay, remaining });

} else {

await markFailed(job.id, err.message);

}

});

Platform Capabilities

Built for teams running customer operations.

Groefy gives your team visibility, automation, and control over every customer communication workflow.

Automatic Retries

Failed WhatsApp messages retry automatically so important follow-ups are not missed.

Delivery Tracking

Track every message from pending to delivered with live status visibility.

Activity Logs

See a complete history of reminders, retries, failures, and delivery activity in one place.

Operational Visibility

Monitor provider health, workflow activity, and failed deliveries without digging through systems.

Workflow Automation

Automate reminders, follow-ups, and customer communication workflows without manual effort.

Developer Friendly API

Integrate Groefy into your existing systems using clean and reliable APIs.

FAQ

Common questions.

Everything you need to know about deploying Groefy in your operations stack.

Groefy is operational communication infrastructure. You can use the dashboard as a lightweight CRM, or integrate the API into your existing systems. It sits between your business logic and your customers' WhatsApp inboxes.

Groefy automatically manages message delivery to keep communication reliable and avoid interruptions. That respects WhatsApp Business API rate limits automatically. Excess messages are queued and dispatched in order.

Messages are queued safely. The retry engine automatically drains the queue and resumes delivery once the provider connection is restored.

Yes. Groefy connects to your existing WhatsApp Business API account or phone number. You maintain full ownership of your customer relationships.

Yes. Every message has a full event log - when it was triggered, which provider handled it, when it was delivered, and whether it was read. Operators can inspect any message state at any time without contacting support.

Get Started

Stop losing customers. Automate customer communication without the manual work.

Groefy helps your team send WhatsApp reminders, track every delivery, and stay on top of customer communication without chasing messages manually.